Help Your Cat Thrive
What your cat eats matters!
We carry a wide variety of foods for your cat’s healthiest life
<h3″>Raw Diet
The raw diet is the most appropriate option for your cat.
Containing muscle meat, organ meat, ground bone, blood and supplements, it is complete and balanced.
- Cats are obligate carnivores (they are unable to digest plant fiber)
- High moisture (being most closely related to the desert tiger, cats do not have a natural instinct to drink, but rather, receive all of the moisture they require from the prey diet)
- Most closely resembles the diet of the wild feline

Wet Food (Canned)
For those that want the convenience of opening a pouch or can and pouring it into a bowl.
Contains muscle meat, organ meat, and supplements. It is a complete and balanced diet.
- High moisture, important for kidney health
- With or without carbohydrates / starches
- Long shelf life
- Easy to serve and store

<h3″>Freeze / Air Dried Raw Food
For humans that want the convenience of dry food (without the added carbs or starch) this is a raw option.
Containing muscle meat, organ meat, ground bone, blood and supplements, it is complete and balanced.
- Cats are obligate carnivores (they are unable to digest plant fiber)
- Low moisture, but easy to store
- Can be re-hydrated into a more species-appropriate meal

Dry Food
For those that want the convenience and economy of a processed meal.
Containing meat, carbohydrates/starch, and supplements; it is complete and balanced.
- Low moisture; adequate water bowls / fountains must be provided
- Naturally occurring taurine
- Long shelf life
- Easy to serve and store

A natural diet leads to a healthy cat…and a healthy cat is a happy cat! Unfortunately, too many diets supply the bare minimum nutritional requirements.
We believe that cats are family members – so they deserve to be treated like one!
What is a cat?
- Cats are 100% carnivores
- Cannot process plant fiber
- Cats cannot chew because their jaws move only up an down and not side to side
How does the pet food industry operate?
- Classified as “Feed” not “Food”
- Marketing typically wins the consumer
- We teach how to look past the marketing
- We show how to read a label
- AAFCO not a government organization
- FDA / USDA only intervene when problems occur

